From this interview I learned about the marketing around Niche. What's interesting here isn't just how the game got developed but also how it eventually got marketed.

It's an indie game and these kinds of games are usually promoted by going to the video gaming YouTubers and getting them to demo/talk about it. This particular game is about genetics though, so the team also reached out to some science channels.

They should be happy they did because it actually turned out that science/education YouTube channels picked it up way more. It also makes some sense when you think about it. There are so many video games out there that the video game YouTubers get to be picky. But those that do science/genetics may not only be more receptive to over it, they will also likely have an audience that the other channels may never reach. Double win!

Feels like a nice marketing reminder. There's usually more than one niche that you can try to appeal to. And the less obvious ones might end up being more meaningful.