This episode of the REWORK podcast had a particular quote that deserved a bookmark.

The quote

Marketing is simply the transfer of enthousiasm.

It's gold on a lot of levels. Not only does it perfectly describes the rare sight of a developer advocate doing their work well but it also perfectly describes my frustration with a lot of tech influencers.

You can smell it when you're looking at feigned enthusiasm. It's when a product is promoted, but not celebrated. It's when you see somebody telling you to that something is great but cannot take the effort of showing you in their video. It's when you see a list of features, but not a community of people around the thing.

Real enthousiasm is the name of the game here.